Feltham Flowers Privacy Policy

Introduction

This Privacy Policy outlines how Feltham Flowers collects, uses, stores, and protects your personal data in line with the General Data Protection Regulation (GDPR). This policy applies to all customers placing orders with Feltham Flowers in Feltham and the surrounding districts. We are dedicated to safeguarding your personal information and ensuring transparency about how it is handled.

What Data We Collect

Feltham Flowers processes personal data to fulfil flower orders and provide customer support. The types of personal data we may collect include:

  • Contact Details: Such as your full name, delivery address, and contact telephone number.
  • Email Address: So we can send order confirmations and delivery updates.
  • Payment Information: Payment card details or transaction data processed securely through our payment provider.
  • Order Details: Including bouquet selections, recipient information, and delivery instructions.
  • Correspondence: Communications via contact forms or customer service interactions.

We do not collect any special categories of personal data (such as health, religious, or biometric data).

Lawful Basis for Processing

Feltham Flowers collects and processes your personal data only where we have a lawful basis to do so, as required by the GDPR. Depending on our interaction with you, these lawful bases include:

  • Contractual Necessity: Processing is required to fulfil your flower order or to take steps before entering into a contract with you.
  • Legal Obligation: We are required to maintain certain records for accounting and tax purposes.
  • Legitimate Interests: We may use your data to improve our services, respond to queries, or prevent fraudulent transactions. When relying on legitimate interests, your fundamental rights and interests are always balanced against our business needs.
  • Consent: For direct marketing (if applicable), we will only contact you if you have expressly agreed to receive such communications, and you may withdraw consent at any time.

How We Use Your Information

Your personal data is used strictly for the following purposes:

  • Processing and delivering your order accurately and promptly
  • Communicating with you regarding your order status, changes, or customer support requests
  • Complying with our legal or regulatory obligations
  • Improving our products, website functionality, and customer service based on non-identifiable analytics
  • Sending marketing materials only when you have consented to receive them

Retention of Your Data

Feltham Flowers will retain your personal data only for as long as necessary for the purposes described in this Privacy Policy or as required by law. Typically, this means:

  • Order and invoicing records are kept for up to seven years to comply with accounting and tax laws.
  • Contact and correspondence data may be retained for up to two years after your last interaction with us to resolve any follow-up matters or queries.
  • If you have opted in to marketing, your data is retained for as long as you wish to continue receiving such communications. You may withdraw your consent at any time.

Once your data is no longer needed, it will be securely deleted or anonymised.

Processors and Data Sharing

We will never sell or rent your personal information. However, Feltham Flowers does sometimes share data with trusted external service providers, known as data processors, for the following essential purposes:

  • Payment Processing: Secure transaction platforms to handle card payments. Payment details are processed only for the duration of the transaction and are not stored by Feltham Flowers.
  • Delivery Couriers: Third-party couriers or delivery partners who require recipient names, addresses, and contact numbers to fulfil deliveries.
  • IT Service Providers: Secure hosting, website management, and customer management system providers who maintain necessary technical operations.

All data processors are contractually bound to protect your data in accordance with GDPR and act only on Feltham Flowers’ instructions.

Feltham Flowers will only disclose personal data to public authorities if authorised or required by law (for example, for fraud prevention or tax compliance).

Security Measures

We take the security of your data very seriously. Measures in place to protect your information include:

  • Encryption of data in transit and at rest where applicable
  • Secure access controls to our systems and databases
  • Staff training on data protection procedures and responsibilities
  • Routine review and testing of our security measures

While we employ strong security standards, no system can offer 100% guarantees. We review our policies regularly to respond to evolving threats.

Your Rights Under GDPR

As a customer based in Feltham or the surrounding districts, GDPR gives you important rights regarding your personal data. You have the right to:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Request corrections to incorrect or incomplete information.
  • Erasure: Request deletion of your data where there is no legal or business reason for us to retain it (the ‘right to be forgotten’).
  • Restriction: Request restriction of how your data is processed in certain circumstances.
  • Objection: Object to processing based on our legitimate interests or for direct marketing purposes.
  • Portability: Request a structured, commonly used, and machine-readable copy of your personal data to transfer elsewhere.
  • Withdraw Consent: Where consent has been given, you may withdraw it at any time (does not affect processing before withdrawal).

To exercise your rights, please contact us using our usual communication channels. Requests will be handled within one month, subject to applicable legal obligations.

Policy Updates

Feltham Flowers reserves the right to update or amend this Privacy Policy at any time to comply with legal obligations or reflect changes in our practices. The latest version will always be available on our website and will indicate the date of the most recent revision.

Contact and Further Information

If you have any questions or concerns about how your personal data is handled, or if you wish to exercise your GDPR rights, we encourage you to contact us using our standard communication methods. We will respond promptly to address your queries or concerns.

This policy applies to all customers placing Feltham Flowers orders from Feltham and the surrounding districts.